In a period of accelerated transformations, talent plays a crucial role in the success of organizations. Employee expectations have shifted, and building an authentic and relevant employer brand has become a necessity for any organization. How companies define and promote their values and organizational culture is now the factor that makes the difference between long-term success and stagnation.
On April 1, 2025, at the JW Marriott Hotel in Bucharest, we will explore together the newest and most effective strategies in the field of human resources, at the 14th edition of the Employer Branding Conference. Each session will address current topics and major challenges in creating a strong and sustainable employer brand. Participants will have the opportunity to interact with experts, learn through case studies, and establish essential industry contacts.
Renowned speakers will share their knowledge and experiences through captivating presentations and interactive sessions, motivating participants and encouraging an active exchange of ideas. The conference stage will feature: Georgiana Alecu (HR Director Employee Lifecycle, Lidl Romania), Emily Firth (Co-Founder, TheTruthWorks), Fiona Passantino (Author, Keynote Speaker, AI-Human Trainer, Working Humans), Tanya Cortegaca (Head of Talent Communications, Thales Group), Radu Atanasiu (Associate Dean, Bucharest International School of Management), Anca Decu (People & Culture Director, Up Romania), Corina Făurescu (Senior HR Manager, Booking Holdings), Andreea Baciu (Chief Culture Officer, UiPath), Cristina Petrescu (Communication & Employer Branding Team Lead, Booking Holdings), Ioana Moldovan (General Director, SanoPass), Dan Moraru (Country Lead, 7card by Wellhub), Gabriela Constantinescu (Head of Human Resources, Libra Internet Bank), Iulia Chapuis (People & Organisation Director, Novo Nordisk Romania), Sergio Gómez Jara (Head of Talent Acquisition & Employer Branding, L’Oréal Romania), Raluca Dumitra (Head of Marketing, eJobs Group), Cristian Vlădoiu (Senior Change Advisor & Prosci Certified Advanced Instructor, Pathos Leadership, Global Affiliate of Prosci US).

INTERNATIONAL SPECIAL GUESTS

Emily Firth (Co-Founder, TheTruthWorks) believes that truth is the most powerful tool a company has to attract and retain talent. It helps build trust, which is increasingly diminished in the employer-employee relationship. Having many global clients, she knows how to engage colleagues in an authentic way. Emily is also the former award-winning head of Employer Branding at Booking.com, where she led communication strategies for attracting and retaining talent in over 70 markets, while also supporting initiatives such as Women in Tech and DEI.
Fiona Passantino (Author, Keynote Speaker, AI-Human Trainer, Working Humans) helps people improve their work by integrating AI, leadership, and communication, maximizing connection, creativity, and engagement. A motivational speaker and award-winning author of the “Comic Books for Executives” series, Fiona is an expert in corporate communication and HR, with a career in major European organizations. She is an emerging voice in the AI-Human field, speaking at international events. With a humorous style, Fiona launched the book “AI-Powered Professional” (2025), a practical guide for using AI to boost productivity.

Tanya Cortegaca (Head of Talent Communications, Thales Group) studied International Management and French at the University of Bath in the UK, graduating in 2012, the same year she started her career at Thales. Over the past 12 years at the company, she spent 5 of them working in internal and managerial communications in Paris before moving back to London to join the employer branding team. Since 2019, she has held the position of Head of Talent Communications for the group, working closely with Talent Acquisition teams.

EXCLUSIVE STUDY

2025 Benefits: How Employee Expectations Align with Employer Plans
In a context where salaries no longer rise at the pace we were used to, employees are beginning to look at their non-salary benefits with fresh eyes. While they may not be the primary factor in deciding whether to accept a new job offer, they can significantly contribute to retention and are becoming an increasingly important motivator. However, the list of employee desires does not always align with the plans employers have for the benefits included in their compensation packages. In this exclusive study for the Employer Branding Conference, in partnership with eJobs, we will discover what benefits employees are seeking this year and how employer packages will look.

The Spring edition of the Employer Branding Conference 2025 is an event organized by Evensys, in partnership with Lidl Romania, Up Romania, Booking Holdings, SanoPass by MedLife, 7card by Wellhub, HelpNet, and eJobs.